On July 23–24, the 11th National Symposium on Furniture Discipline Education and Development & the 2026 Annual Conference of the Furniture and Integrated Home Furnishing Branch of the Chinese Society of Forestry was successfully held at Nanjing Forestry University. Coinciding with the 40th anniversary of the establishment of the furniture undergraduate major in China, the conference centered on the core theme of “Talent Cultivation in Home Furnishing and Industrial Technological Innovation in the Era of Artificial Intelligence,” facilitating multi-level academic discussions. Mogans as a co-organizer of the conference, was represented by its General Manager, Jianzhong Zhao , who attended the industry-academic event and participated in the Entrepreneurs Forum.
Discussing Industry Trends
At the opening ceremony, Nanjing Forestry University President Qiang Yong, Deputy Secretary-General of the Chinese Society of Forestry Xiangwei Zeng, President of the China National Forest Products Industry Association Hongsheng Zhou , Executive Deputy Director-General and Secretary-General of the Furniture and Integrated Home Furnishing Branch Wei Xu, and Director-General of the Branch and Convener of the National Alliance of Furniture Discipline University Faculty Zhihui Wu delivered speeches in turn. Drawing on the new stage of industrial development under the 15th Five-Year Plan, these industry leaders and academic experts analyzed the prevailing trends of the home furnishing industry’s transformation towards green, smart, quality, and wellness-oriented development. They emphasized that industrial innovation and high-caliber professionals mutually reinforce each other, expressing hope for deeper collaboration between universities and enterprises to integrate the four chains of education, talent, industry, and innovation, thereby jointly addressing challenges in the industry’s transformation.
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The event also featured multiple authoritative keynote reports, systematically reviewing the four-decade development of the furniture discipline, sharing cutting-edge research findings on spatial intelligent design and digital production, and comprehensively showcasing the current frontiers of home furnishing disciplines and industries.
Exploring AI-Driven Industry-Education Integration
A dedicated Entrepreneurs Forum, chaired by Zhongyuan Zhao, Dean of the College of Furniture and Industrial Design at Nanjing Forestry University, focused on the theme “AI Empowering the Integrated Development of Furniture Education and Industry.” Mogans General Manager Jianzhong Zhao engaged in discussions with leaders of other home furnishing enterprises and university experts, exchanging insights on topics such as the application of AI technology across the entire home furnishing value chain, the shortage of interdisciplinary talent, and long-term university-enterprise collaboration models. Participants reached a consensus that AI technology is reshaping the entire process of home furnishing design, intelligent manufacturing, and end-user services. They agreed that industrial upgrading cannot be achieved by enterprises alone; only by establishing regular university-enterprise dialogue platforms can the dual challenges of technology implementation and talent supply be addressed simultaneously, continuously stimulating new quality productive forces in the home furnishing industry.
Supporting Academic Development with Industrial Strength
As a co-organizer,Mogans actively contributed to the successful hosting of this national academic conference, serving as a bridge between academia and the market through its frontline industrial perspective. Long committed to innovation-driven development, the brand leverages its integrated “Five-in-One” R&D platform to deeply cultivate the home furnishing industry. It continuously provides real-world industrial case studies for furniture discipline research and talent cultivation through its industrial practices in green panels and smart manufacturing. Recognizing the critical value of academic research for industrial upgrading, the enterprise actively participates in authoritative industry-academic exchanges, facilitating the translation of frontier laboratory research into practical solutions for real-world home decoration market demands.
This National Furniture Discipline Symposium serves as a vital platform for in-depth dialogue between the home furnishing industry and higher education. Looking ahead to the new development cycle of the 15th Five-Year Plan,Mogans will continue to actively engage in authoritative industry-academic exchanges, focus on its two core tracks of green new materials and home furnishing digitalization, and collaborate closely with national forestry universities and industry peers. It aims to support discipline development through industrial practice and promote the high-quality, sustainable development of the home furnishing industry through industry-academia-research collaboration.
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